adidas: Love Unites

adidas wanted to show their support for the LGBTQIA+ community, alongside the work that they were doing with partners to make sport a safe space for all.

And we found that 3/10 LGBTQIA+ athletes don’t feel welcome in the locker room - and for many, it’s the frontline of small minded misconceptions and frankly dumb questions.

So we created a long-form piece of content centred around the locker room, aiming to take a (small) step in reclaiming the space and turning it into the place it’s meant to be — a place for camaraderie, a little dumb horseplay, and a safe space to discuss, improve, and recharge. Featuring athletes such as Tom Daley, Layshia Clarendon and more.