Reese’s: DJ Santa

Duolingo. Scrub Daddy. Benny the Bull.

Brand mascots appearing on our FYP’s epitomise the weird and wonderful nature of TikTok. And I bet you didn’t know that Reese’s have one of their own, DJ Santa, who appears on the special Christmas chocolates every year. Now you do.

So to raise awareness of these new products, we brought DJ Santa to life on TikTok for the first time, tapping into evergreen trends to show off his sassiness and style, with our TikTok community thinking wtf but also give me more.