Samsung: Fearne Cotton

In August 2022, Samsung announced Fearne Cotton as a flagship brand ambassador, shifting their approach from a short-term sponsorship model to a long-term collaboration model. And our challenge was to bring this partnership to life on social, featuring Fearne with her Galaxy Z Flip4.

So we created an ecosystem of entertainment-first content to live across her Instagram and Facebook channels — from sending her to a bat cave to hunting for fossils in Dorset.