IKEA: Belonging at Home

Home is where you belong. And feeling like you belong in your home is crucial for your mental wellbeing. But for a lot of people, their homes don’t feel like them, and it can be an uninviting place to be.

So we worked with IKEA to create a three-part docuseries, showing people that you can create a sense of belonging through small changes. The long-form episodes were supported by an ecosystem of short-form content living on TikTok and Instagram, bringing bite-sized tips to people’s feeds.