IKEA: Kitchens

Close your eyes and think of an IKEA kitchen. 

Let’s be honest, you probably think they’re quite underwhelming… because that’s what most people think. But in reality, that’s not the case. There’s plenty to be surprised about when it comes to the quality and design of IKEA kitchens – many just assume otherwise. 

So to defy people’s expectations of how surprisingly nice IKEA kitchens can be, we worked with William Hanson, a TikTok creator with millions of followers known for playfully creating content around the luxury and premiumness space.