EA SPORTS: Road to Madrid

In 2018, EA SPORTS snapped up the licensing rights for the UEFA Champions League from rival developer Konami. A big deal. Hearing the iconic anthem whilst playing FIFA was going to give people goosebumps.

So to bring to life this new licensing agreement, we partnered with a fan from each English club that participated in the Champions League in the 2018/19 season. We sent them to watch their team in every game, home & away, documenting their experience through vlog-style content on their channels. And obviously playing some FIFA along the way.