Samsung: Raheem Sterling

In August 2022, Samsung announced Raheem Sterling as a flagship brand ambassador, shifting their approach from a short-term sponsorship model to a long-term collaboration model. And our challenge was to bring this partnership to life on social, featuring Raheem with his Galaxy Z Fold4.

So we created an ecosystem of entertainment-first content to live across his TikTok, Instagram, and Facebook channels — from challenging him to present a sales pitch he’d never seen before to a group of strangers, to taking on one of his best mates in a series of old-school games.