Reese’s: Coronation

Charles’ coronation was one of the biggest moments of our generation. And to join in with the royal spirit, Reese’s released a brand new product — Reese’s Crowns.

So how did we promote this on TikTok? Through merch, ofc. We tapped into the ‘shit merch’ trope, playing on themes of the coronation and not taking ourselves too seriously with the designs. Coronate me xoxo.

The merch was given away on TikTok, with hundreds of people wanting their hands on the merch. We also worked with 3x TikTokers to create content around the coronation, showing off our merch in their own unique styles.