Tottenham: Away Kit

We pitched for the opportunity to launch Tottenham Hotspur’s kits for the 24/25 season. And won.

When it came to the away kit, the design was rooted in the 80s. So we tapped into the wider cultural shifts we were seeing around Gen Z’ers creating nostalgic content, longing for periods they hadn’t experienced themselves — creating a launch film centred around 80s nostalgia, leaning into all the tropes from the time. And the fans loved it.